Career Advancement Programme in Digital Marketing Analytics for Non-Technical Professionals

Saturday, 12 July 2025 22:06:40

International applicants and their qualifications are accepted

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Overview

Overview

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Digital Marketing Analytics Career Advancement Programme empowers non-technical professionals. It bridges the gap between marketing and data.


This programme focuses on practical application of data analysis techniques. You'll learn to interpret web analytics, understand marketing ROI, and leverage data-driven insights.


Gain essential skills in Google Analytics, data visualization, and reporting. Boost your career prospects with digital marketing analytics expertise.


Designed for marketers, business analysts, and anyone seeking to enhance their data literacy. Digital Marketing Analytics skills are highly sought after.


Enroll today and unlock your potential. Explore the programme details now!

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Digital Marketing Analytics: Unlock your career potential with our transformative Career Advancement Programme designed for non-technical professionals. Gain in-demand skills in data analysis, web analytics (Google Analytics), and marketing campaign optimization. Master data visualization and reporting to drive impactful business decisions. This program provides hands-on experience, real-world case studies, and mentorship from industry experts, accelerating your career prospects in digital marketing. Land your dream role in analytics, marketing management, or data science after completing this intensive and rewarding Digital Marketing Analytics programme. Boost your earning potential and become a sought-after digital marketing analyst.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Digital Marketing Fundamentals:** Understanding the digital marketing landscape, key channels (SEO, SEM, Social Media, Email), and the customer journey.
• **Data Analysis for Marketers:** Introduction to data analysis techniques relevant to digital marketing, including descriptive statistics and data visualization using tools like Excel or Google Sheets.
• **Web Analytics Platforms (Google Analytics):** Mastering Google Analytics, including setting up tracking, interpreting key metrics (website traffic, conversions, user behavior), and creating insightful reports.
• **Digital Marketing Analytics Tools and Technologies:** Exploring other analytics platforms beyond Google Analytics (e.g., Google Search Console, social media analytics dashboards) and integrating data from multiple sources.
• **Attribution Modeling:** Understanding different attribution models and their impact on campaign performance measurement and optimization.
• **Marketing Campaign Measurement & ROI:** Defining key performance indicators (KPIs), measuring the return on investment (ROI) of digital marketing campaigns, and presenting findings effectively.
• **Data-Driven Decision Making in Digital Marketing:** Applying analytical insights to optimize marketing strategies, improve campaign performance, and achieve business objectives.
• **Data Visualization and Reporting:** Creating compelling and insightful data visualizations and reports to communicate analytical findings effectively to both technical and non-technical audiences.
• **A/B Testing and Experimentation:** Understanding experimental design and implementing A/B tests to optimize website conversions and marketing campaign effectiveness.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Digital Marketing Analyst Analyze website data, campaign performance, and user behavior to optimize digital marketing strategies. Requires strong analytical and reporting skills.
Marketing Analytics Manager Leads and manages a team of analysts, overseeing all aspects of digital marketing data analysis and reporting. Requires leadership and strategic thinking skills in addition to advanced analytics knowledge.
SEO & SEM Specialist (Digital Marketing) Focuses on improving organic search rankings (SEO) and managing paid search campaigns (SEM) to drive traffic and leads. Requires expertise in keyword research, technical SEO, and PPC advertising.
Digital Marketing Data Scientist Applies advanced statistical modeling and machine learning techniques to large datasets to gain insights and improve marketing ROI. Requires programming skills (e.g., Python, R) and strong statistical background.

Key facts about Career Advancement Programme in Digital Marketing Analytics for Non-Technical Professionals

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This Career Advancement Programme in Digital Marketing Analytics is designed specifically for non-technical professionals seeking to transition into the exciting field of data-driven marketing. The program provides a comprehensive understanding of key digital marketing concepts and analytics techniques, equipping participants with the skills needed to thrive in this rapidly evolving industry.


Learning outcomes include mastering data analysis tools, interpreting website analytics (like Google Analytics), understanding key performance indicators (KPIs), and applying data insights to improve marketing campaigns. Participants will learn to leverage data visualization techniques for effective communication of analytical findings and develop strategic digital marketing plans based on data-driven insights.


The program's duration is typically 8 weeks, featuring a blended learning approach combining online modules, practical workshops, and real-world case studies. This intensive yet flexible format allows participants to balance professional commitments with their studies, fostering a practical and immediately applicable skill set.


The program's industry relevance is undeniable. Digital Marketing Analytics professionals are highly sought after across various sectors, including e-commerce, technology, and marketing agencies. Graduates are prepared to pursue roles such as Marketing Analyst, Digital Analyst, or Data Analyst, benefiting from the increased demand for data-literate professionals in today’s competitive marketplace. The curriculum is designed to keep pace with the latest industry trends and technologies in web analytics, SEO, SEM, and social media marketing.


Upon completion of this Career Advancement Programme in Digital Marketing Analytics, participants will possess the skills and confidence to confidently pursue advanced roles, significantly boosting their career prospects and earning potential within the dynamic world of digital marketing.

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Why this course?

Career Advancement Programmes in Digital Marketing Analytics are increasingly significant for non-technical professionals in the UK. The rapidly evolving digital landscape demands professionals with analytical skills, regardless of their technical background. According to a recent study by the UK's Chartered Institute of Marketing, 70% of marketing roles now require some level of data analysis proficiency. This highlights a growing need for upskilling and reskilling opportunities. A robust Digital Marketing Analytics programme empowers non-technical individuals to interpret complex data, informing strategic marketing decisions.

This demand is reflected in employment trends. A separate report indicates a 25% year-on-year increase in jobs requiring data analysis skills within UK digital marketing.

Skill Demand (UK)
Data Analysis High
SEO Medium
PPC High

Who should enrol in Career Advancement Programme in Digital Marketing Analytics for Non-Technical Professionals?

Ideal Candidate Profile Skills & Experience Career Aspirations
This Digital Marketing Analytics programme is perfect for non-technical professionals seeking career advancement. Proven track record in marketing, sales, or project management. Strong analytical and problem-solving skills are essential, along with basic spreadsheet proficiency. No prior coding experience needed. (According to a recent UK study, 70% of marketing professionals cite data analysis as a key skill gap.) Aspiring to move into data-driven marketing roles, such as marketing analyst, digital marketing manager, or data specialist. Aiming for increased earning potential and career progression. With the UK digital marketing sector booming, opportunities are abundant.