Certificate Programme in PPC for Small Businesses

Monday, 09 June 2025 21:39:32

International applicants and their qualifications are accepted

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Overview

Overview

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PPC for Small Businesses: This certificate program teaches you effective pay-per-click advertising strategies.


Learn to master Google Ads and other PPC platforms. This program is perfect for small business owners, entrepreneurs, and marketing professionals.


Gain practical skills in keyword research, campaign setup, and ad copywriting. Track results and optimize your PPC campaigns for maximum ROI. PPC is key to online success.


Boost your online visibility and drive sales with targeted advertising. Enroll today and unlock your business's full potential! Discover how this intensive PPC program helps you grow.

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PPC advertising is crucial for small businesses, and our Certificate Programme equips you with the skills to master it. Learn Google Ads and other pay-per-click strategies to boost your clients' online visibility and drive sales. This intensive digital marketing course covers campaign setup, keyword research, bid management, and conversion tracking. Gain practical, hands-on experience, boosting your career prospects in marketing and advertising. PPC certification enhances your resume, opening doors to exciting opportunities. Become a PPC expert and transform small businesses' bottom lines.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• PPC Fundamentals: Introduction to Pay-Per-Click advertising, its benefits for small businesses, and different PPC platforms.
• Keyword Research & Targeting: Mastering keyword research techniques, including long-tail keywords and negative keywords for improved campaign efficiency and ROI.
• Google Ads Campaign Setup & Management: A practical guide to setting up, optimizing, and managing Google Ads campaigns, covering campaign structures, bidding strategies, and budget allocation.
• Landing Page Optimization: Creating high-converting landing pages that align with your PPC campaigns for improved click-through rates and conversions.
• Google Ads Reporting & Analytics: Analyzing Google Ads data to track key performance indicators (KPIs), identify areas for improvement, and measure return on ad spend (ROAS).
• Microsoft Advertising (Bing Ads): Introduction to Bing Ads and how to leverage this platform to reach a wider audience and maximize your PPC reach.
• Conversion Tracking & Attribution: Setting up and interpreting conversion tracking to accurately measure the effectiveness of your PPC campaigns.
• PPC Advertising Budget Management: Strategies for managing PPC budgets effectively, including allocating resources across different campaigns and optimizing spending for maximum impact.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (PPC Specialist) Description
PPC Executive (Search Advertising) Manage paid search campaigns on Google Ads, Bing Ads, and other search engines, optimizing for conversions and ROI. Excellent opportunity for career progression in digital marketing.
PPC Account Manager (Google Ads) Oversee multiple client accounts, developing and implementing PPC strategies, and reporting on key performance indicators (KPIs). Requires strong client communication and project management skills.
Junior PPC Specialist (Paid Media) Entry-level role focusing on learning core PPC skills, assisting senior team members with campaign management, and gaining experience in data analysis. Excellent starting point for a successful PPC career.
Senior PPC Manager (Digital Marketing) Lead and mentor a team of PPC specialists, developing innovative strategies, and managing large budgets. Requires strong leadership, strategic thinking, and analytical capabilities.
PPC Analyst (Data & Analytics) Focus on data analysis, identifying trends, and optimizing PPC campaigns for improved performance. Requires strong analytical skills and proficiency in data visualization tools.

Key facts about Certificate Programme in PPC for Small Businesses

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A Certificate Programme in PPC for Small Businesses equips participants with the essential skills to manage and optimize Pay-Per-Click advertising campaigns effectively. This program focuses on practical application and real-world scenarios relevant to small business owners and marketing professionals.


Learning outcomes include mastering keyword research techniques, crafting compelling ad copy, setting up and managing PPC accounts (across platforms like Google Ads and social media advertising), analyzing campaign performance using key metrics like conversion rates and ROI, and implementing effective bidding strategies. Students will gain proficiency in utilizing analytics dashboards and reporting tools.


The program duration is typically flexible, ranging from 4 to 8 weeks, depending on the intensity and learning format chosen (self-paced online modules or instructor-led sessions). This allows for a balance between comprehensive learning and the demands of a busy schedule.


Industry relevance is paramount. The Certificate Programme in PPC for Small Businesses provides highly sought-after skills in digital marketing, a field constantly evolving and crucial for small business growth. Graduates will be able to demonstrably improve online visibility, generate leads, and drive sales for their own businesses or clients, making them immediately valuable assets in the marketplace. This encompasses both Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies.


The curriculum integrates best practices and the latest industry trends in PPC advertising, ensuring graduates are well-prepared for the challenges and opportunities of the competitive digital landscape. Upon completion, participants receive a certificate demonstrating their expertise in PPC management for small businesses, enhancing their professional credentials and marketability.

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Why this course?

A Certificate Programme in PPC is increasingly significant for UK small businesses navigating the competitive digital landscape. With over 80% of UK consumers using the internet to research products before buying, according to Statista, effective Pay-Per-Click (PPC) advertising is crucial. A recent study by the IMRG suggests that online sales accounted for nearly 30% of total retail sales in the UK in 2023, highlighting the necessity for a robust online presence. This means small businesses must master PPC strategies to effectively compete.

A structured PPC certificate programme equips individuals with the skills to manage campaigns effectively, optimizing budgets and ROI. Understanding keyword research, ad copywriting, bidding strategies, and analytics reporting are vital for success. Many small businesses lack in-house expertise, making certified PPC professionals highly sought after.

Statistic Percentage
Online Sales Share (UK Retail) ~30%
Consumers Using Internet for Product Research (UK) >80%

Who should enrol in Certificate Programme in PPC for Small Businesses?

Ideal Audience for our PPC Certificate Programme Description
Small business owners Are you a UK small business owner struggling to reach your target market online? This PPC (Pay-Per-Click) course teaches effective advertising strategies to boost your online visibility and drive sales. Over 5.5 million small businesses operate in the UK - many could benefit from mastering digital marketing tools.
Marketing managers in SMEs Responsible for overseeing marketing campaigns? Learn to optimise your PPC campaigns, manage your budget effectively, and track ROI. Gain a competitive edge by mastering Google Ads and other paid advertising platforms. Improve your skills in keyword research and ad copywriting for greater impact.
Freelancers & entrepreneurs Boost your services by offering expert PPC management to clients. This certificate demonstrates your proficiency in Google Ads and other paid advertising platforms. Stand out from the competition by becoming a certified PPC specialist.
Aspiring digital marketers Begin your career in digital marketing with a strong foundation in PPC. Our programme provides practical, hands-on experience and industry-recognized certification.