Certified Specialist Programme in Conversion Tracking for Small Businesses

Tuesday, 12 August 2025 18:56:27

International applicants and their qualifications are accepted

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Overview

Overview

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Conversion Tracking is crucial for small business success. This Certified Specialist Programme teaches you how to effectively track and analyze website conversions.


Learn essential Google Analytics and Google Ads techniques. Master e-commerce tracking and attribution modeling.


Designed for small business owners, marketers, and website managers, this program provides practical, actionable skills. Understand your ROI and improve your marketing campaigns with enhanced conversion tracking.


Boost your business with data-driven decision making. This Conversion Tracking program offers valuable insights. Enroll now and unlock your business's full potential!

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Conversion Tracking is crucial for small businesses, and our Certified Specialist Programme empowers you to master it. Learn Google Analytics, website analytics, and cutting-edge conversion optimization techniques. This conversion tracking certification program provides practical, hands-on experience, boosting your marketing analytics skills and career prospects significantly. Gain in-demand skills, increase your earning potential, and become a sought-after digital marketing expert. Unlock your business's growth potential and transform data into actionable insights. Enroll now!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Conversion Tracking Fundamentals: Goals, KPIs, and Attribution Models
• Implementing Conversion Tracking with Google Analytics 4 (GA4): Setting up Events and Conversions
• Conversion Tracking for E-commerce: Setting up Enhanced Ecommerce & Transaction Tracking
• Analyzing Conversion Data in GA4: Identifying Bottlenecks and Opportunities for Optimization
• Advanced Conversion Tracking Techniques: Cross-Domain Tracking and Remarketing
• Conversion Rate Optimization (CRO) Strategies for Small Businesses: A/B Testing and Landing Page Optimization
• Setting up and Interpreting Conversion Tracking Reports in Google Ads
• The Role of Data Studio in Visualizing and Reporting Conversion Data
• Budgeting and ROI Measurement for Conversion Tracking Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Conversion Tracking Specialist (Digital Marketing) Analyze website data, implement and optimize conversion tracking strategies to improve ROI for small businesses in the UK. Expertise in Google Analytics, Google Tag Manager, and other tracking platforms is crucial.
E-commerce Conversion Rate Optimizer Focus on boosting online sales by enhancing website usability, A/B testing, and implementing data-driven changes to improve conversion rates for e-commerce clients. Strong analytical and problem-solving skills are key.
Data Analyst (Conversion Tracking) Analyze large datasets from various sources, identify trends impacting conversion rates, and provide actionable insights to improve marketing campaigns. Proficient in SQL and data visualization tools is essential.
Digital Marketing Executive (Conversion Focus) Manage and execute multi-channel digital marketing campaigns, with a core focus on conversion optimization. This role demands strong communication, project management and analytical skills.

Key facts about Certified Specialist Programme in Conversion Tracking for Small Businesses

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The Certified Specialist Programme in Conversion Tracking for Small Businesses is designed to equip participants with the essential skills to effectively measure and optimize their online marketing campaigns. This program focuses on practical application and real-world scenarios, making it highly relevant for small business owners and marketing professionals.


Learning outcomes include mastering various conversion tracking methods, analyzing data to identify areas for improvement, and implementing strategies to boost ROI. You'll learn about different analytics platforms and tools, including Google Analytics 4, and how to effectively utilize them for accurate conversion tracking and insightful reporting.


The program's duration is typically flexible, often structured to accommodate busy schedules. Self-paced learning modules, complemented by interactive exercises and practical assessments, allow you to progress at your own speed. The program duration can be adjusted depending on the selected learning path.


In today's competitive digital landscape, effective conversion tracking is critical for small business success. This program addresses this need directly, providing a comprehensive understanding of data analytics, website optimization, and marketing automation. Graduates will be well-equipped to improve their marketing effectiveness and achieve measurable results. The skills learned are directly applicable to various online marketing channels, including SEO, PPC, and social media marketing.


This Certified Specialist Programme in Conversion Tracking for Small Businesses provides a significant return on investment by equipping participants with skills to significantly improve marketing ROI and ultimately drive business growth. The program covers best practices, ensuring compliance with data privacy regulations and responsible data handling.

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Why this course?

Certified Specialist Programme in Conversion Tracking is increasingly significant for small businesses in the UK. With online sales booming, understanding and optimising conversion tracking is crucial for growth. A recent study showed that 65% of UK SMEs struggle to accurately track their online conversions, leading to inefficient marketing spend.

Metric Percentage
SMEs Struggling 65%
SMEs Effectively Tracking 35%

This conversion tracking certification empowers businesses to improve ROI, enhance their digital marketing strategies, and gain a competitive edge. By mastering tools and techniques, businesses can better understand customer journeys and improve website performance, ultimately boosting profitability. The programme addresses the growing need for data-driven decision-making in a rapidly evolving digital landscape.

Who should enrol in Certified Specialist Programme in Conversion Tracking for Small Businesses?

Ideal Audience: Certified Specialist Programme in Conversion Tracking
This Conversion Tracking certification is perfect for small business owners and marketing managers in the UK struggling to accurately measure their marketing ROI. With over 600,000 small businesses in the UK relying on digital marketing, mastering website analytics and data analysis is crucial. Are you spending money on ads, social media campaigns, or SEO without knowing what's working? This programme helps you understand and improve your marketing performance using conversion tracking techniques, improving your digital marketing strategy and ultimately boosting your e-commerce sales. It's designed for those wanting to gain practical skills in implementing and analysing conversion data, leading to better decision-making and a higher return on investment. Learn to leverage powerful data-driven insights to fuel your business growth!