Key facts about Certified Specialist Programme in Digital Food Marketing
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The Certified Specialist Programme in Digital Food Marketing provides comprehensive training in leveraging digital channels for food and beverage businesses. Participants gain practical skills in areas like social media marketing, SEO, influencer collaborations, and content strategy specifically tailored to the food industry.
Upon completion of the programme, participants will be able to develop and execute effective digital marketing strategies for food brands, analyze marketing data to optimize campaigns, and manage online reputation. They’ll also understand food photography and videography for digital platforms, crucial elements of a successful digital food marketing strategy.
The programme typically spans 8-12 weeks, depending on the chosen learning format. This flexible structure allows for a balance between professional commitments and learning, making the Certified Specialist Programme in Digital Food Marketing accessible to a wide range of individuals. The blended learning approach combines online modules with interactive workshops and case studies.
The food industry is rapidly evolving, with digital marketing playing a critical role in brand building, customer engagement, and sales generation. This Certified Specialist Programme in Digital Food Marketing directly addresses this need, equipping professionals with in-demand skills highly sought after by restaurants, food manufacturers, food bloggers, and other players within the food and beverage ecosystem.
Graduates of the programme are well-positioned for roles such as Digital Marketing Manager, Social Media Specialist, Content Creator, and Food Blogger, making this certification a valuable asset for career advancement and professional development within the dynamic food marketing landscape.
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Why this course?
Certified Specialist Programme in Digital Food Marketing is increasingly significant in the UK's booming food and beverage sector. The UK food and drink industry is worth £124 billion annually, highlighting a substantial need for skilled digital marketers. With online food sales constantly increasing, professionals with this certification possess a competitive edge.
A recent study indicates a growing demand for digital marketing professionals with specialist food and beverage knowledge. This is evidenced by a surge in job postings requiring specific digital food marketing skills, exceeding pre-pandemic levels by 25%. This illustrates the critical role the Certified Specialist Programme plays in meeting industry needs and bridging the skills gap.
| Year |
Job Postings (x1000) |
| 2022 |
15 |
| 2023 |
19 |