Certified Specialist Programme in Google Analytics for Small Businesses

Thursday, 19 June 2025 13:49:36

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics for Small Businesses certification empowers you to master website analytics.


This Certified Specialist Programme teaches essential skills. You'll learn data analysis and website traffic interpretation.


Designed for small business owners, marketing managers, and entrepreneurs. Understand Google Analytics 4 and improve your online strategy.


Gain valuable insights from your website data. Improve your ROI and make data-driven decisions.


Google Analytics for Small Businesses certification: Unlock your website's potential. Explore the program now!

Google Analytics Certified Specialist Programme for Small Businesses empowers you to master data-driven decision-making. This small business focused program provides hands-on training in Google Analytics 4 (GA4), equipping you with the skills to track website performance, analyze customer behavior, and optimize marketing strategies. Gain a valuable certification boosting your career prospects in digital marketing and analytics. Learn essential techniques for e-commerce, social media, and SEO analysis, applicable immediately to your work or to launch your own analytics consultancy. Unlock the power of data and transform your business or career today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Analytics 4 (GA4) for Small Businesses
• Setting up and Configuring GA4 Property: Tracking Website Traffic & Conversions
• Analyzing Key Website Metrics: Bounce Rate, Session Duration, and Conversions
• Utilizing Google Analytics 4 Reports for Small Business Insights
• E-commerce Tracking and Analysis in GA4: Revenue and Sales Data
• Audience Segmentation & Reporting in Google Analytics 4
• Creating Effective Google Analytics Dashboards for Small Businesses
• Integrating Google Analytics with other Google Marketing Platforms (e.g., Google Ads)
• Data Studio for Visualization and Reporting of Google Analytics Data

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Google Analytics Certified Specialist: UK Job Market Insights

Unlock your career potential with in-demand Google Analytics skills. Explore exciting roles and competitive salaries.

Career Role Description
Digital Marketing Analyst (Google Analytics) Analyze website data, identify trends, and optimize marketing campaigns using Google Analytics. Requires strong data analysis and reporting skills.
E-commerce Analyst (Google Analytics Certified) Leverage Google Analytics to track e-commerce performance, identify areas for improvement, and enhance customer experience. Expertise in conversion rate optimization is essential.
Data Analyst (Google Analytics Specialist) Extract insights from Google Analytics data to inform business decisions. Strong SQL and data visualization skills are highly valued.
Marketing Manager (Google Analytics Expert) Lead the development and execution of marketing strategies guided by data-driven insights from Google Analytics. Requires strategic thinking and team leadership skills.

Key facts about Certified Specialist Programme in Google Analytics for Small Businesses

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The Google Analytics Individual Qualification: Certified Specialist Programme for Small Businesses provides a focused learning path to master Google Analytics 4 (GA4) for small business needs. It equips participants with the skills to effectively track, analyze, and interpret data, leading to improved business decisions.


Learning outcomes include gaining proficiency in setting up and configuring GA4 properties, understanding key metrics and dimensions, creating custom reports and dashboards, and implementing effective data-driven strategies for small businesses. You'll learn how to leverage data for enhanced marketing, sales, and overall business growth. This includes learning about data privacy and compliance within the Google Analytics platform.


While the exact duration isn't specified as a fixed timeframe, the program's structure is designed for flexible learning, allowing individuals to complete it at their own pace. The practical nature of the course ensures rapid skill acquisition. Self-paced learning offers flexibility, accommodating busy schedules of small business owners and entrepreneurs.


Industry relevance is paramount. In today's data-driven world, understanding Google Analytics is crucial for all businesses, but particularly for small businesses operating on tighter budgets. The Certified Specialist Programme in Google Analytics for Small Businesses directly addresses this need by providing practical, applicable skills to optimize marketing campaigns, understand customer behavior, and improve ROI. The program covers essential marketing analytics for small businesses, ensuring relevance and practical application.


Upon successful completion, participants receive a valuable certification, demonstrating their competency in Google Analytics and enhancing their professional profile. This certification signifies a valuable addition to any small business owner or marketing professional's resume, highlighting their data analysis abilities and the application of Google Analytics.

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Why this course?

The Google Analytics Individual Qualification, specifically the Certified Specialist Programme, is increasingly vital for small businesses in the UK. With over 500,000 small and medium-sized enterprises (SMEs) in the UK relying on digital marketing, according to the Federation of Small Businesses (FSB), having staff certified in Google Analytics provides a competitive edge. This certification demonstrates a proven understanding of data analysis crucial for informed decision-making.

The programme equips individuals with skills to interpret website traffic, customer behaviour, and marketing campaign performance. This allows small businesses to optimize their online presence, improve conversion rates, and ultimately boost ROI. In a market where online visibility is paramount, possessing this Google Analytics certification becomes a significant asset, particularly given that 70% of UK consumers research products online before purchasing (source: Statista).

Metric Value
UK SMEs using digital marketing 500,000+
UK consumers researching online before purchase 70%

Who should enrol in Certified Specialist Programme in Google Analytics for Small Businesses?

Ideal Audience Key Characteristics
The Google Analytics Certified Specialist Programme for Small Businesses is perfect for you if... You own or manage a small business in the UK and want to gain a deeper understanding of your website's performance. Maybe you're already using Google Analytics but need a more strategic approach to data analysis and reporting. Perhaps you're looking to improve your SEO, marketing ROI, or overall business growth using data-driven decision-making. With over 5.9 million small businesses in the UK (source: FSB), effective data analysis is crucial for staying competitive. This programme offers practical skills to translate data into actionable insights, increasing customer engagement and boosting your bottom line.
Specifically, this programme targets: Business owners, marketing managers, web developers, digital marketing agency owners and anyone responsible for the online presence of a UK small business who wants to master Google Analytics for enhanced web analytics and data interpretation.