Certified Specialist Programme in Market Research for Gaming

Monday, 11 August 2025 06:43:57

International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Market Research for Gaming provides in-depth training in game industry research methodologies.


Designed for aspiring and current market research analysts, game developers, and publishers, this program equips you with essential skills.


Learn quantitative and qualitative research techniques, player segmentation, data analysis, and reporting for the gaming sector.


Master competitive analysis and understand the ever-evolving landscape of gaming market research. This Certified Specialist Programme in Market Research for Gaming is your key to success.


Advance your career and gain a competitive edge. Explore the program today!

Certified Specialist Programme in Market Research for Gaming provides in-depth training in the dynamic world of gaming market research. Gain essential skills in data analysis, player behavior research, and competitive analysis, crucial for a successful career in the industry. This unique programme offers practical experience, expert-led sessions, and networking opportunities. Boost your career prospects in game development, publishing, or market analytics. Become a certified expert in gaming market research and unlock lucrative job opportunities. Develop a strong portfolio demonstrating your proficiency in qualitative and quantitative research methodologies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Game Market Research Fundamentals
• Gaming Consumer Segmentation & Targeting (including demographics, psychographics, and behavioral segmentation)
• Quantitative Research Methods in Gaming (Surveys, Experiments)
• Qualitative Research Methods in Gaming (Focus Groups, Interviews, Ethnographic studies)
• Data Analysis & Interpretation for the Gaming Industry (using tools like SPSS or R)
• Game Industry Trends & Competitive Analysis
• Advanced Market Research for the Gaming Industry (Predictive modeling, forecasting)
• Reporting & Presentation of Gaming Market Research Findings
• Legal and Ethical Considerations in Gaming Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme: Market Research in UK Gaming - Job Market Trends

Career Role Description
Market Research Analyst (Gaming) Analyze player behavior, market trends, and competitor activities to inform game development and marketing strategies. Requires strong data analysis and interpretation skills.
Gaming Intelligence Specialist Gather and interpret data from various sources (in-game metrics, surveys, competitor analysis) to provide actionable insights for game studios and publishers. Expertise in market research methodologies essential.
UX Researcher (Games) Conduct user research to optimize game design and player experience. Focus on qualitative and quantitative research methods within the gaming industry.
Data Scientist (Gaming) Leverage advanced statistical modeling and machine learning techniques to analyze large gaming datasets, identify trends, and make data-driven recommendations.

Key facts about Certified Specialist Programme in Market Research for Gaming

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The Certified Specialist Programme in Market Research for Gaming equips participants with the specialized skills and knowledge to conduct effective market research within the dynamic gaming industry. This program directly addresses the growing demand for data-driven decision-making in game development, publishing, and esports.


Learning outcomes include mastering quantitative and qualitative research methodologies specifically tailored for the gaming sector. Participants will learn to design surveys, analyze player behavior, interpret data visualizations, and present compelling findings to stakeholders. You'll gain proficiency in tools and techniques relevant to user experience (UX) research and competitive analysis within the gaming market.


The programme duration is typically structured to balance in-depth learning with the demands of professional life. The exact length may vary depending on the specific provider, often spanning several months, incorporating a blend of online modules, workshops, and potentially practical projects. Contact the program provider for precise timing details.


Industry relevance is paramount. The Certified Specialist Programme in Market Research for Gaming directly addresses the needs of game studios, publishers, and esports organizations. Graduates are well-positioned for roles such as market research analysts, UX researchers, and data analysts within the gaming ecosystem. This certification enhances career prospects and demonstrates a commitment to specialized expertise in a rapidly evolving field.


The curriculum often integrates case studies and real-world examples, allowing participants to apply their learning directly to relevant scenarios. This practical approach ensures the skills acquired are immediately transferable and valuable to employers. The program may also include networking opportunities, connecting learners with industry professionals and potential employers. This aspect further strengthens the value proposition of the certification and enhances career advancement opportunities.

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Why this course?

Certified Specialist Programme in Market Research for Gaming is increasingly significant in the UK's booming gaming market. The UK games industry contributed £7.4 billion to the UK economy in 2022, highlighting a massive need for skilled professionals. A certified specialist offers a competitive edge, demonstrating expertise in data analysis, consumer behavior, and market trends within the gaming sector. This certification validates the understanding of advanced techniques used to analyze player behavior, preferences, and market opportunities. This is crucial given the growth of mobile gaming and esports, demanding nuanced market research to successfully navigate the ever-evolving landscape. The demand for professionals with a market research background in gaming is predicted to increase by at least 15% in the next 5 years, based on industry projections. This programme provides the necessary skills to capitalise on these opportunities.

Gaming Segment Market Share (%)
Mobile 45
PC 30
Console 25

Who should enrol in Certified Specialist Programme in Market Research for Gaming?

Ideal Candidate Profile Key Skills & Experience
The Certified Specialist Programme in Market Research for Gaming is perfect for aspiring and current market research analysts, data scientists, and game developers in the UK's thriving gaming industry. With over 70% of UK adults playing video games (source needed), the demand for skilled professionals in game market research is booming. Strong analytical skills, experience with quantitative and qualitative research methods, familiarity with gaming market trends, data analysis software proficiency (e.g., SPSS, R), excellent communication and presentation skills are highly valued. Prior experience in a relevant field, such as game development or market research, is a plus but not required.
This programme also benefits individuals seeking career advancement within gaming companies, such as game publishers, developers, and esports organisations. Gain a competitive edge with in-depth knowledge of player behaviour, market segmentation, and the latest research techniques in this exciting sector. Successful candidates demonstrate a proactive approach to learning, a strong work ethic, and a passion for gaming and the industry's growth in the UK. The programme focuses on practical application and real-world case studies, providing invaluable experience for your portfolio and future career.