Certified Specialist Programme in Mobile App User Acquisition KPIs

Thursday, 11 September 2025 09:57:53

International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Mobile App User Acquisition KPIs equips you with the skills to master key performance indicators (KPIs).


This program focuses on mobile app user acquisition strategies and best practices. Learn to analyze data and interpret critical metrics like Cost Per Install (CPI), Return on Ad Spend (ROAS), and lifetime value (LTV).


Designed for marketing professionals, analysts, and app developers, this Mobile App User Acquisition KPIs program provides practical, actionable insights.


Master user acquisition techniques and drive significant growth for your app. Mobile App User Acquisition KPIs are essential for success.


Enroll today and become a certified specialist! Explore the program details now.

Certified Specialist Programme in Mobile App User Acquisition KPIs equips you with the in-demand skills to master mobile app marketing. This intensive program focuses on crucial KPIs like installs, retention, and lifetime value, providing a deep dive into user acquisition strategies. Learn mobile app analytics and data-driven decision making, boosting your career prospects in the competitive mobile app industry. Gain practical experience through real-world case studies and expert-led sessions, earning a globally recognized certification that sets you apart. Become a sought-after mobile marketing specialist with a comprehensive understanding of user acquisition KPIs.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Cost Per Install (CPI)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Retention Rate (Day 1, Day 7, Day 30)
• Average Revenue Per Daily/Monthly Active User (ARPDAU/ARPMU)
• Customer Lifetime Value (CLTV)
• Mobile App User Acquisition
• Conversion Rate
• Install-to-Registration Conversion Rate

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Mobile App User Acquisition Manager (UK) Leads and executes strategies for acquiring new users for mobile applications, focusing on KPI optimization and budget allocation. Strong understanding of ASO, paid advertising, and analytics are essential.
Senior Mobile App Marketing Specialist (UK) Develops and implements comprehensive marketing plans to drive user acquisition and engagement. Requires deep expertise in user acquisition KPIs, data analysis, and team leadership.
Mobile App Growth Hacker (UK) Experiments with innovative marketing strategies and technologies to achieve rapid user growth. Highly data-driven and comfortable with agile methodologies in user acquisition.
Mobile App Marketing Analyst (UK) Analyzes user acquisition data to identify trends, optimize campaigns, and provide actionable insights. Proficient in data visualization tools and KPI reporting.

Key facts about Certified Specialist Programme in Mobile App User Acquisition KPIs

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This Certified Specialist Programme in Mobile App User Acquisition KPIs equips participants with the essential skills to master key performance indicators (KPIs) in the dynamic mobile app market. The program focuses on practical application and in-depth analysis of crucial metrics.


Learning outcomes include a comprehensive understanding of core mobile app user acquisition KPIs, proficiency in using analytics tools for data-driven decision-making, and the ability to develop and implement effective user acquisition strategies. You'll learn to interpret data, identify trends, and optimize campaigns for improved ROI.


The programme duration is typically tailored to the participant's needs, with options ranging from intensive short courses to more comprehensive, extended learning pathways. Flexible learning options are available to accommodate busy schedules.


Industry relevance is paramount. This Certified Specialist Programme in Mobile App User Acquisition KPIs directly addresses the critical needs of the mobile app industry, preparing graduates for roles in marketing, analytics, and product management. The skills learned are highly sought after by leading companies in the sector, boosting career prospects significantly. You’ll gain expertise in areas like ASO (App Store Optimization), UA (User Acquisition), and mobile marketing analytics.


Upon successful completion, graduates receive a globally recognized certification, showcasing their expertise in mobile app user acquisition KPIs to potential employers. This certification adds considerable weight to resumes, demonstrating a proven commitment to professional development and specialized skills in mobile marketing and advertising.

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Why this course?

Certified Specialist Programme in Mobile App User Acquisition KPIs is increasingly significant in the UK's competitive app market. The UK app market is booming, with a recent study showing a year-on-year growth of 15% in app downloads. Understanding key performance indicators (KPIs) like Cost Per Install (CPI), Return on Ad Spend (ROAS), and Daily/Monthly Active Users (DAU/MAU) is crucial for success. A recent survey revealed that 70% of UK app developers cite ineffective user acquisition as a major hurdle. The Certified Specialist Programme provides the necessary skills to navigate this landscape effectively, equipping professionals with data-driven strategies to optimize campaigns and maximize ROI. This certification demonstrates a deep understanding of the intricacies of mobile app marketing, a highly sought-after skill in today's data-driven industry.

KPI Average UK Value
CPI £2.50
ROAS 3:1
DAU 10,000

Who should enrol in Certified Specialist Programme in Mobile App User Acquisition KPIs?

Ideal Audience for Certified Specialist Programme in Mobile App User Acquisition KPIs Description UK Relevance
Marketing Managers Professionals responsible for driving app installs and user growth, needing to master KPI analysis and reporting for better campaign performance. Over 70% of UK businesses utilize mobile apps, creating high demand for skilled marketing managers.
App Developers Developers seeking to understand the user acquisition process and improve their apps' market success through data-driven decisions. The UK is a leading mobile app development hub, with many developers needing improved user acquisition skills.
Data Analysts Analysts who want to specialize in mobile app marketing analytics, focusing on user acquisition KPIs and reporting. Data analysis roles in the UK are growing rapidly, particularly within the mobile app industry.
Growth Hackers Individuals passionate about improving app performance by experimenting with user acquisition strategies, requiring strong KPI understanding. The UK's tech-savvy environment encourages innovative growth hacking techniques, fueling the demand for KPI expertise.