Global Certificate Course in Data-driven Public Relations

Tuesday, 16 September 2025 17:57:37

International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in Data-driven Public Relations equips communication professionals with essential skills.


Learn to leverage data analytics for impactful PR campaigns. This course covers media monitoring, social listening, and performance measurement.


Understand how to use data to inform strategy, track results, and demonstrate ROI. Data-driven Public Relations is crucial in today's digital landscape. The program is ideal for PR professionals, marketing managers, and communication specialists.


Gain a competitive edge. Advance your career with a globally recognized certificate. Explore the Global Certificate Course in Data-driven Public Relations today!

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Data-driven Public Relations is revolutionizing communication, and our Global Certificate Course equips you with the skills to lead this transformation. Master advanced analytics, social listening, and data visualization techniques to craft impactful PR campaigns. Gain hands-on experience with industry-leading tools, boosting your career prospects in media relations, digital marketing, and public affairs. This Global Certificate Course provides a unique blend of theoretical knowledge and practical application, making you a highly sought-after data-savvy PR professional. Data analysis is the future of PR; embrace it. Enroll now!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data-Driven PR Strategy & Planning
• Measurement & Analytics in Public Relations (including key performance indicators, KPI)
• Social Listening & Social Media Analytics
• Data Visualization & Reporting for PR Professionals
• Content Performance Analysis & Optimization
• Big Data & its Application in Public Relations
• AI and Machine Learning in PR (predictive analytics)
• Crisis Communication & Reputation Management using Data
• Influencer Marketing & Data-Driven Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Data-Driven Public Relations) Description
Public Relations Manager (Digital Analytics Focus) Develop and execute data-driven PR strategies, leveraging analytics platforms to measure campaign effectiveness and ROI. Mastering data analysis is key.
Social Media Strategist (Data-Informed) Craft social media campaigns based on robust audience insights and performance data. Data visualization skills are essential for reporting.
Digital PR Specialist (Data Analyst) Manage and analyze digital PR campaigns, interpreting data to inform strategic decision-making and optimize performance. Expertise in data mining is highly valued.
Communications Analyst (Data-Driven) Analyze communication data, identifying trends and insights to support informed communication planning. Proficiency in data interpretation and reporting is critical.

Key facts about Global Certificate Course in Data-driven Public Relations

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A Global Certificate Course in Data-driven Public Relations equips professionals with the skills to leverage data analytics for impactful PR strategies. This program focuses on integrating data analysis into every stage of a PR campaign, from planning and execution to measurement and optimization.


Learning outcomes include mastering data analysis tools, interpreting key metrics like website traffic and social media engagement, and using data to inform media relations, content strategy, and crisis communication. Graduates will be proficient in utilizing data visualization techniques and reporting to demonstrate ROI (Return on Investment) for PR efforts.


The course duration is typically flexible, often ranging from several weeks to a few months depending on the specific program structure and intensity. Many programs offer asynchronous learning options for working professionals. The curriculum emphasizes practical application, often incorporating real-world case studies and hands-on projects.


This Global Certificate Course in Data-driven Public Relations is highly relevant for current and aspiring PR professionals, communications managers, and anyone seeking to improve their understanding of data-driven decision-making within the public relations field. The demand for data-literate PR professionals is rapidly growing across various industries, making this certification a valuable asset for career advancement.


Successful completion of the program leads to a globally recognized certificate, enhancing career prospects and demonstrating a commitment to mastering the latest trends in public relations measurement and analytics. The program also covers crucial aspects of digital PR, social media analytics, and reputation management.

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Why this course?

A Global Certificate Course in Data-driven Public Relations is increasingly significant in today's market. The UK PR industry is rapidly evolving, demanding professionals adept at leveraging data analytics for strategic communication. According to a recent survey by the Chartered Institute of Public Relations (CIPR), over 70% of UK PR agencies now utilize data analytics in their campaigns. This highlights the growing need for professionals with expertise in data-driven PR strategies, making this certification highly valuable.

Metric Percentage
Agencies using data analytics 72%
Increased ROI through data analysis 65%

This data-driven public relations course equips professionals with the skills needed to analyze campaign performance, measure ROI, and optimize strategies for maximum impact. The certification demonstrates a commitment to best practices, strengthening career prospects significantly within the competitive UK public relations landscape.

Who should enrol in Global Certificate Course in Data-driven Public Relations?

Ideal Audience for our Global Certificate Course in Data-driven Public Relations Description
PR Professionals Experienced and aspiring PR professionals seeking to enhance their skills with data analytics and measurement. The course will equip you with the tools to demonstrate the value of your public relations efforts using robust data analysis. With the UK PR industry worth £11bn, upskilling is key to career progression.
Marketing & Communications Managers Individuals responsible for integrated marketing campaigns will benefit from learning how to leverage data analytics for informed decision-making in public relations. This course offers insights into campaign performance measurement and strategic optimization.
Journalists & Media Professionals Understanding data storytelling and its role in the modern media landscape is crucial for journalists. This course helps you analyse and interpret data to create compelling narratives. The course covers data visualization techniques and ethical considerations.
Students & Graduates Gain a competitive edge in the job market by acquiring in-demand skills in data-driven PR. Develop a strong foundation in data analysis and its applications in public relations strategies.