Career path
Postgraduate Certificate in Travel Feature Writing: UK Career Outlook
| Career Role |
Description |
| Travel Writer |
Creates engaging travel articles and features for various publications, showcasing destinations and travel experiences. High demand for skilled travel feature writers. |
| Travel Journalist |
Reports on travel-related news, trends, and issues for newspapers, magazines, and online platforms. Requires strong journalistic skills and knowledge of travel. |
| Travel Blogger/Vlogger |
Shares personal travel experiences through blogs and videos, building a following and potentially monetizing content. Growing sector within the travel writing industry. |
| Travel Editor |
Oversees the editorial content of travel publications, ensuring high quality and consistency. Strong editorial and management skills are crucial. |
Key facts about Postgraduate Certificate in Travel Feature Writing
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A Postgraduate Certificate in Travel Feature Writing equips students with the skills to craft compelling narratives for diverse travel publications. The program focuses on developing strong journalistic techniques tailored to the travel industry.
Learning outcomes include mastering the art of travel feature writing, from concept development and research to interviewing techniques and stylistic editing. Students will also hone their skills in photography and multimedia storytelling, crucial elements in today's travel media landscape. Successful completion demonstrates proficiency in travel journalism and feature writing.
The duration of the Postgraduate Certificate in Travel Feature Writing typically ranges from six months to a year, depending on the institution and program structure. Many programs offer flexible learning options, balancing online and in-person modules to accommodate diverse schedules.
This qualification holds significant industry relevance. Graduates are well-prepared to pursue careers as freelance travel writers, staff writers for travel magazines and websites, or content creators for tourism boards and related organizations. The program's emphasis on practical skills ensures immediate applicability within the travel writing profession and the broader media industry. Expect to build a strong portfolio showcasing your polished travel feature writing.
The program's emphasis on digital storytelling and social media engagement further enhances its relevance, preparing graduates for the evolving demands of the modern travel media environment. Upon completion of the Postgraduate Certificate in Travel Feature Writing, career opportunities in travel blogging and content marketing also become accessible.
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Why this course?
A Postgraduate Certificate in Travel Feature Writing is increasingly significant in today's competitive UK travel market. The UK tourism industry, a major economic contributor, saw a notable downturn during the pandemic, highlighting the need for skilled travel writers capable of crafting compelling narratives to reignite interest. According to the Office for National Statistics, UK tourism generated £22 billion in 2019. While recovery is underway, the industry's resilience depends on effective storytelling and digital marketing. This certificate equips graduates with the necessary skills to meet this demand, focusing on crafting engaging travel features for diverse platforms—from print publications to online blogs and social media.
This specialized training allows graduates to effectively navigate current trends, including sustainable tourism, adventure travel, and slow travel, all growing sectors requiring expert content creation. The program fosters a strong understanding of SEO, content marketing, and digital publishing, crucial elements for success in today's market. The certificate's value is further amplified by the increasing demand for visually appealing and engaging content, a key component of the course curriculum. This combination of writing prowess and digital fluency provides graduates with a distinct advantage in the competitive job market.
| Year |
Tourism Revenue (Billions £) |
| 2019 |
22 |
| 2020 |
8 |
| 2021 (Projected) |
15 |
Who should enrol in Postgraduate Certificate in Travel Feature Writing?
| Ideal Candidate Profile |
Key Attributes & Interests |
| Aspiring travel writers and journalists |
Passion for travel and storytelling, keen observation skills, strong writing and editing abilities. Experience in blogging or content creation is a plus. |
| Graduates with relevant degrees (e.g., Journalism, English Literature) |
Desire to transition into travel writing; existing knowledge of journalistic principles and ethical considerations. (Over 70,000 UK graduates enter the job market annually in related fields). |
| Marketing and PR professionals seeking a career change |
Proven communication skills, interest in developing compelling travel narratives, and ability to adapt writing style for various platforms (e.g., magazines, websites). |
| Experienced travel professionals wishing to enhance their skillset |
Seeking to improve their writing skills for promotion, freelance opportunities, or content creation. (The UK tourism sector employs hundreds of thousands, many with potential for content writing). |