Professional Certificate in Programmatic Gaming Advertising

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International applicants and their qualifications are accepted

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Overview

Overview

Programmatic Gaming Advertising is a rapidly growing field. This Professional Certificate provides in-depth knowledge of real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs).


Learn effective strategies for targeted in-game advertising campaigns.


The program is ideal for marketing professionals, advertising executives, and game developers seeking to master programmatic advertising in the gaming industry. Gain valuable skills in data analysis, campaign optimization, and measurement.


Programmatic Gaming Advertising opens doors to lucrative opportunities. Develop a competitive edge. Explore the certificate today!

Programmatic Gaming Advertising is a rapidly growing field, and our Professional Certificate equips you with the skills to thrive. Master real-time bidding (RTB), DSPs, and data-driven strategies crucial for successful gaming ad campaigns. This intensive course features hands-on projects and industry expert mentorship, providing career advancement opportunities in programmatic buying and ad operations. Gain a competitive edge in this exciting sector, mastering advanced techniques in mobile gaming and console advertising. Unlock your potential and build a rewarding career in programmatic gaming advertising.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Advertising Fundamentals: Introduction to programmatic buying, real-time bidding (RTB), and the programmatic ecosystem.
• Gaming Advertising Landscape: Market overview, audience analysis, key players, and emerging trends in gaming advertising.
• Targeting & Segmentation in Programmatic Gaming: Advanced techniques for reaching specific gamer demographics and interests (e.g., genre, platform, device).
• Creative Optimization for Programmatic Gaming Ads: Best practices for creating engaging and high-performing ad creatives tailored to different gaming contexts.
• Measurement & Attribution in Programmatic Gaming: Tracking and analyzing campaign performance, understanding key metrics (e.g., CPI, CPA, ROAS), and attribution modeling.
• Programmatic Gaming Ad Platforms & Technologies: Hands-on experience with major programmatic platforms and ad servers relevant to the gaming industry.
• Data-Driven Decision Making in Programmatic Gaming: Leveraging data analytics to optimize campaigns and improve ROI.
• Legal and Ethical Considerations in Programmatic Advertising: Compliance with advertising regulations, data privacy, and responsible advertising practices.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Programmatic Gaming Advertising: UK Job Market Outlook

The UK's programmatic gaming advertising sector is booming, presenting lucrative career opportunities for skilled professionals.

Career Role Description
Programmatic Gaming Ad Manager Oversee campaign strategy, budget allocation, and performance optimization within the gaming ad ecosystem. Requires strong analytical and client management skills.
Gaming Ad Operations Specialist Execute daily campaign tasks, troubleshoot technical issues, and ensure optimal ad delivery across various gaming platforms. Strong technical skills are essential.
Programmatic DSP/SSP Specialist Manage and optimize campaigns across leading demand-side (DSP) and supply-side (SSP) platforms in the gaming advertising space. Expertise in programmatic buying is crucial.
Gaming Ad Analyst Analyze campaign data, identify trends, and provide actionable insights to improve campaign performance. Strong analytical and reporting abilities are key.

Key facts about Professional Certificate in Programmatic Gaming Advertising

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A Professional Certificate in Programmatic Gaming Advertising equips you with the skills to navigate the dynamic world of in-game advertising. You'll gain a comprehensive understanding of programmatic buying, real-time bidding (RTB), and ad server technologies specifically within the gaming context.


Learning outcomes include mastering programmatic ad campaign strategies, optimizing ad performance through data analysis, and understanding the unique targeting options available within the gaming ecosystem. You'll also develop expertise in fraud detection and prevention within this specialized market.


The duration of the certificate program varies depending on the institution, typically ranging from several weeks to a few months of intensive study. This involves a blend of theoretical learning and hands-on practical exercises using industry-standard tools.


This certificate holds significant industry relevance, catering to the booming gaming market and the increasing demand for skilled professionals in programmatic advertising. Graduates are well-prepared for roles in ad operations, media buying, and account management within gaming companies or advertising agencies. Skills in DSPs, ad tech stacks, and mobile advertising are highly valued and developed throughout the program.


Overall, a Professional Certificate in Programmatic Gaming Advertising provides a focused and highly marketable skillset for a thriving sector. This specialized training distinguishes you from general programmatic advertising professionals, making you a highly sought-after candidate within the competitive landscape of gaming advertising.

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Why this course?

A Professional Certificate in Programmatic Gaming Advertising is increasingly significant in today's UK market. The UK gaming industry is booming, with newzoo reporting a market size exceeding £7 billion in 2023. This growth fuels a high demand for skilled professionals who can leverage programmatic advertising's precision and efficiency to reach target audiences within the dynamic gaming landscape. Programmatic's ability to automate ad buying and optimize campaigns across multiple gaming platforms is crucial for maximizing return on investment (ROI).

The need for specialists in programmatic gaming advertising is further highlighted by the rising competition for gamer attention. Consider the following statistics representing the share of different advertising channels in the UK gaming market (hypothetical data for illustrative purposes):

Advertising Channel Market Share (%)
Programmatic 35
Social Media 25
Traditional Display 20
Other 20

Who should enrol in Professional Certificate in Programmatic Gaming Advertising?

Ideal Audience for a Professional Certificate in Programmatic Gaming Advertising Characteristics
Marketing Professionals Experienced marketers seeking to upskill in the lucrative programmatic advertising space, particularly within the rapidly expanding gaming sector. The UK gaming market is worth billions, presenting huge opportunities for skilled professionals in real-time bidding (RTB) and ad tech.
Gaming Industry Employees Individuals within gaming companies (developers, publishers, etc.) aiming to enhance their understanding of monetization strategies and improve their in-app purchase conversion rates. With the UK's significant mobile gaming market, expertise in programmatic gaming advertising offers a competitive edge.
Advertising Students Graduates or current students looking for a career boost and specialized knowledge in a high-demand field. Programmatic advertising skills are highly sought after, particularly in the rapidly growing UK digital advertising landscape.
Entrepreneurs Ambitious individuals planning to launch or scale their own gaming businesses and require a deep understanding of effective programmatic ad buying strategies. The UK offers a strong support network for startups, combined with massive market potential.